Testing

This involves putting customers in front of your website and listening to their feedback. We then use this information to improve usability and tailor it to consumer needs.

Lab-based user testing

A qualitative method of identifying any usability issues your site has and finding out how actual users of your site would like it to work.

Online user testing

A quantitative method of identifying usability issues your site has, uses a large number of participants with a specific focus on the site’s navigation.

Online A/B testing

A quantitative method to identify the best from different versions of a web page in a gradual, safe and predictable manner.

Multivariate testing

A quantitative method to identify what combination of different versions of various elements of a web page performs the best to optimise the performance of individual pages down to the smallest detail.